DESIGN DIVISION
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Treating the End Users' Feelings with Care
Our Design Division handles the planning and design of all our packaging materials, which is mostly shopping bags, but also other items such as gift packaging, ribbons, and stickers. We don't just strive to satisfy our clients' demands for quality, but we also determine what the end users' needs are, and consider their lifestyle and tastes, implementing those aspects in our planning and design. The shopping bag ultimately goes to the customers, so we believe that if the customers are satisfied with them, that will lead to an improvement in our clients' brand value and expansion of their business. To achieve this, we consider market trends and the atmosphere of the era, and continue to create poignant plans and optimal designs. We believe that this accomplishes effective advertising and promotion, and is the origin of creativity that leads to sales.
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Proposing Designs with a Something Extra
Clients communicate with our sales representatives, but all the original designs and ideas are born in TOKYO ART's Design Division. Presentations to clients are also carried out with the designer. They communicate closely with the Sales Division, and we've developed an environment where we can promptly handle urgent requests. Products cannot be created just by design alone, so communication with our Purchasing Department is also essential. By taking hints from the materials we use, we strive daily to improve our power to provide excellent proposals in various ways, such as making the most of the characteristics and feel of materials, and creating high-value products designed with commonplace materials. After taking a hard look at the stores and the needs of the end users, we wonder what extras we can add to our design proposal. It is a question we constantly ask ourselves.